Creating a Great Offer
In this module
Before we go any further, we need to be clear on what a great offer actually looks like. An offer is what you sell, who it’s for, and the result you help them get. Without a great offer, nothing downstream works.
What makes an offer great
A great offer has four things.
1. A specific niche. A group of people you can clearly describe, with at least around thirty thousand potential buyers. Broad enough to find them. Narrow enough that they recognise themselves.
2. A clear problem to solve, or outcome to reach. A real, urgent, expensive problem, or a desired outcome people want badly enough to pay for. If the problem is vague, the offer is vague.
3. A clear transformation. A tangible before and after. Where they are now, and where they’ll be when they’ve worked with you. People buy the transformation, not the process.
4. A reachable audience. You can find them and they can find you. They gather somewhere, read something, follow someone. If you can’t reach them, the offer can’t sell.
The common trap
Most coaches describe their audience by role (“female entrepreneurs”, “coaches”, “consultants”). That’s too broad. A strong offer targets an emotional state or a specific situation: the new coach who’s signed two clients and doesn’t know how to get to ten. The consultant burning out at sixty hours a week. Role is where they are. Emotional state is why they’d buy today.
Why it matters
The rest of this stage builds on your offer. If we start with a vague offer, everything we build from it will be vague too. Get this right and the website, emails, sales page and marketing all get easier.
The video below goes deeper on each of these. Watch it before moving on.
Welcome to Offer Clarity
Welcome to Offer Clarity. In this phase, we are looking at your offer and we are aiming to optimise it and make it commercially viable. Now we may be creating a brand new offer for you with you, or we may be optimising your existing offer.
Either way, this is likely to be the foundation of everything else we do together. So before we build you anything, we need to clearly understand your offer. That means what it is you sell, who you help, the promise and the transformation that you deliver your clients. If this part is unclear, then everything downstream is gonna become harder.
Why You're Working With Us
Now, there are many reasons why you may have chosen to work with us. We might be helping you with your client acquisition. We might be automating your admin tasks to help you save time. We might be implementing AI in your business, launching a course or community building webpages, funnels, social media content.
Regardless of the reason, the first step is for us to gather the right information from you, essentially get what's in your head, into our head so that we can build the best possible assets for you.
Four Ways We Gather Information
Now, there are four ways we like to do this. The first way is to review anything that you've already got. That can include text documents, any brain dumps you've got, any information you've gone online. Perhaps you've got information on a Google Drive or saved somewhere on your computer. Brainstorm things you've done with AI, with ChatGPT. We want all that information from you and we're going to organise it for you. If you don't have this information already, that's fine. We can create it from the ground up.
Second, it's possible we may ask you to complete a form. If that's the case, we will send that to you. Third, we have AI assistance. These are chat bots that you can speak to. You'll find out more about this below. They will interview you, gather your insights, and put them into a format that we can use. And fourth is a conversation — we may ask to speak to you directly on a call, in which case we will invite you to book this.
How This Page Works
Now, the tasks you see below are in toggles. That means you can click on them to open them, and inside you'll find a video or written instructions. You can close them to keep things nice and tidy.
Once you've been through the tasks on this page, you'll be asked to submit a form that lets us know that you've finished this step. That's everything you need to know. Please go ahead and get started on your tasks now.